With the advent of internet, everything now is going online.
Education, entertainment, shopping, jobs and searching for jobs, all are now
online. Now the most important and effective way to search for an employment
opportunity is online. Job providers find online marketing a better way to
reach new job seekers and spread the word for new vacancies in their
organizations. And usually the first stage to spread the word for new
employment opportunities is to post jobs on job portals. Job portals or
websites are one of the best mode to build an interaction between job seekers
and job providers. Thousands of companies register with job portals and post
new vacancies on these websites and then, against each job post they receive
hundreds of applications. But how to get to know about these job websites and
then choose the best? To let the word know about the existence of job portals,
these agencies or mediators must first market themselves.
What could be the best way to advertise one’s own job portal, is the matter of concern here, so let’s discover it:
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| Outdoor Advertisement of Jobs Portal |
Outdoor advertising
It is not seen a very popular activity for job portals but
this is very effective. There are a number of ways to advertise one’s own job
portal by using the outdoor advertising mode:
Billboards
One of the best, more viewable and more effective ways of
outdoor advertising are using billboards. Billboards on different squares, main
roads and other places, are big enough to catch one’s attention and deliver their
message. The message must be clear and should have the right font size to be
viewed from a distance. Statement like; “Get employment opportunities in your
region”, “Get the best job in your city”, “We provide the best jobs”, “Hire the
best employees” etc. can be used to attract the attention and deliver the
message. The billboard should also add the URL and other contact information on
it, so that users easily find them and register with such job websites.
Sidewalk signs
Like the name tells, sidewalk signs are small sized sign
boards on streets and passageways. The message can be the same as mentioned for
billboards. Sidewalks will be cheaper but will be less viewable as compared to
billboards, but there utility can’t be ignored.
Buildings
Many buildings and plazas allow advertising agencies to put a signboard of various styles to on to their buildings. These signboards can come in simple signboards or can use some lighting effects to attract viewers in the night times. Lighting will definitely add to the cost but will be more effective but remember to place such boards on building where it can serve its purpose and not to unpopulated areas.
Vehicles
The owners, managers and other staff members can add staff, paint or decorate their personal vehicles with job portal’s name and web address. If that agency provides a pick and drop service to its personnel, that vehicle should also be having with such an advertisement. There is no recurring cost of painting or putting a sticker on vehicles, this is a onetime expense or an expense for a longer period.
Sale and marketing team
The sales and marketing team, are the advertising agents themselves. They will be spreading the word, attracting more clients and bringing more business. Job portals need sales and marketing team to bring more business and promote their services. It is also a good way to provide the sales and marketing team with a company labeled t-shirts, so that when they go out on their job, they wear these t-shirts, letting the world know who they are and to which organization they belong.
Promotional products
The jobs portal agency can also gift their notepads, pens, cups etc. having their name and URL on it. These will be marketing the company all the time to the clients or other persons who use them or catches the glimpse of it.
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| Online Advertising of Jobs Postal |
Online marketing
Online or internet marketing is today one of the best ways to advertise. There are number of ways for the job portals to market themselves using the online medium:
Social networking
Facebook, twitter, LinkedIn etc. are some of the websites where these job portals can market themselves and attract both the job seekers and the job providers. Almost everyone in Pakistan is on Facebook and this makes one of the best mode to advertise one’s business using official pages.
Online banners
Web banners and ads comes on the web pages other than job portal’s own official website. These are banners of different sizes and are located on different positions on a web page. This is also a good and cheap way for advertising job portal’s website on the web.
Email marketing
Although, not liked by all but advertisements of job related websites are popular and helpful, especially for the job seekers. Job seekers in Pakistan are always looking for a better employment opportunity and such type of advertisements will for sure help them.
Search the web
The best way for all. The job portals can also market themselves by using special keywords or key phrases, which will be used by the job seekers and job providers, so that they can see that job portal on the first page of the search engine. First page appearance is of great value, as many users won’t even move onto the nest page.
Other ways to spread the word, are:
Blog writing
- Blog writing
- Article marketing
- Link building
Outdoor marketing vs. Online marketing
Both of the mediums of advertising are helpful and valuable
for the online job providing agencies. Let’s compare their benefits:
Outdoor
marketing Online
marketing
Cost High Less
Attracts viewers Less More
Reach Less More
For a job portal it is better to start their marketing
campaign online but not to underestimate the power of outdoor advertising.
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